About the role
Paid Search Specialist
Permanent
Up to £40,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working
Southampton, Store Support Office
We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Paid Search Specialist and you’ll be a big part of this.
Key responsibilities
Role Purpose:
You will work on day-to-day paid search activities such as setting up promotions, running tests and sharing performance with stakeholders.
Role Objectives:
- Working with the other Paid Search Specialist and agency to deliver paid search activity across a range of campaign types including search, Performance Max (local inventory ads).
- Build strong relationships with Online Trading Managers and Category Teams, understanding their priorities and clearly communicating the paid search support we are providing them with.
- Run analysis and reporting on performance and share with key category stakeholders, trading managers and marketing leads.
- Analyse paid search performance and share insights such as on the impact of pricing on paid search performance.
- Manage paid search support for trading activity and promotions, as well as new range launches, including being adaptable to changing trade plans.
- Work on our Testing Roadmap, supporting the Paid Search Manager to ensure all activity falls in line with the larger performance media strategy.
- Plan and execute store visit driving campaigns for new store launches.
- Conduct competitor research such as SimilarWeb and Google’s data.
- Work with Group Tagging teams to troubleshoot tagging issues and request new tracking when required.
- Work with the Go To Market team on seasonal responses and PIRs, as well as data insights.
- Continually audit and optimise performance across the account including Performance Max assets, ad copy, extensions, landing pages, targeting, audiences etc, to increase day to day efficiency and growth.
- Manage vendor funding activity for your categories (working with Retail Media), including campaign budgeting and reporting to Finance.
- Own monthly POs and invoicing.
- Uphold a strong understanding of paid search best practice and latest developments through self driven industry reading and learning, as well as through relationship building with Google and our agency.
Required skills & experience
Knowledge / Skills / Experience Required:
- Strong written and verbal communication skills, including the ability to explain complex and technical concepts in a clear and concise manner.
- Strong attention to detail.
- Able to build strong relationships across the business and with external suppliers and leverage these to meet business demands.
- Demonstrate that you are a collaborative proactive team player.
- Self-motivated, agile and curious.
- Has a passion for the latest digital media trends and best practices.
- Solid understanding of key paid search functionalities such as bidding strategies.
- Has ecommerce paid search experience
- Google ads certifications desirable.
- Commercial mindset with the ability to interpret and work towards achieving Return On Ad Spend (ROAS) and revenue targets
- Ability to analyse performance of PPC campaigns and make recommendations for their optimisation.
- Needs to be able to grasp the wider strategic vision to optimise delivery of their part of the overall plan.
What Success Looks Like:
- Activity is well optimised, consistently working towards channel KPIs.
- You're running data driven testing to find new ways to performance.
- Performance issues are quickly identified, understood and resolved, with the impact communicated clearly to the relevant stakeholders.
- Untapped opportunities are identified and communicated to the wider team and relevant stakeholders.
- Promotions, range changes, and trading events are supported.
- Strong stakeholder relationships
- You drive your own personal development, constantly seeking to improve your knowledge and understanding.
What's in it for me?
As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.
We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!
So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.
We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation.
If you require any additional support or adjustments to help you make an application, please contact us at recruitment@b-and-q.co.uk.
