Performance Display and Social Specialist

Performance Display and Social Specialist
  • Eastleigh, Hampshire
  • Open to Job Share, Full Time or Part Time - Permanent
  • Up to £35,000 per year
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About the role

Performance Display and Social Specialist

Permanent

Up to £35,000 + Pension + BUPA + ShareSave + 6.6 weeks holiday + Hybrid Working

Southampton, Store Support Office

We believe anyone can improve their home to make life better. From our Southampton Store Support office (SSO) we equip our stores, our people, and our whole business with everything it takes to help our millions of customers create a home they’ll love. Join us as a Performance Display and Social Specialist and you’ll be a big part of this.

Key responsibilities

Under the direction of the Affiliate and Performance Display and Social Lead you will work with our digital agency Merkle to coordinate day-to-day performance display and social activity for B&Q & TradePoint (across the UK and ROI), including strategic recommendations. Activity will support all categories, spanning both omnichannel and lead generation. You will also work on wider display and social initiatives.

You will be part of the Affiliate & Performance display and social team that sits within the Performance Media, SEO and Analytics team. As part of the team the activity you implement will drive profitable spend helping the business reach its overall growth targets. You will be professional, expert and data-driven, building a strong profile within the business as one of the key drivers of ecommerce and store revenue.

Key Accountabilities / Responsibilities:

  • Work with our digital agency Merkle to coordinate the performance display and social activity.
  • Coordinate support for trading activity and promotions, as well as new range launches, including being agile and adaptable to trade plans and budget directives.
  • Make strategic recommendations supporting the Affiliate & Performance Display and Social Lead to ensure all activity falls in line with the larger performance media strategy and integrated marketing planning.
  • Use Data Studio, Facebook and Google analytics to support analysis and reporting on performance of activity lead by you to key category stakeholders, trading managers and marketing leads.
  • Work closely and build strong relationships with the social team and the Digital Advertising Manager
  • Build strong relationships with Category teams and Online Trading Managers, understanding their priorities and clearly communicating the display and social support you are providing them with.
  • Conduct competitor research.
  • Work with the Go To Market team on seasonal responses and PIRs, as well as data insights.
  • Work closely with internal departments, educating them on channel requirements and opportunities
  • Wider digital marketing understanding from cross-team knowledge sharing.
  • Support the Affiliate & Performance Display and Social Lead lead to implement the performance display and social strategy.
  • Work with Merkle to devise and co-ordinate app marketing activity.
  • Work with our in house digital studio and Merkle to brief paid social creative and ensure it is delivered on time and on brand.
  • Work closely with Merkle to develop and report on tests and initiatives.
  • Continually audit and optimise performance across the channel, to increase efficiency and growth.
  • Uphold a thorough understanding of social and display best practice and latest developments through self driven industry reading and learning, as well as through relationship building with our agency.
  • Consistently working towards or exceeding channel KPIs.
  • Carry out consistent, data driven testing to find new ways to improve performance.
  • Identify performance issues are quickly, ensure they are understood and resolved, with the impact communicated clearly to the relevant stakeholders.

Required skills & experience

Required Skills & Experience:

  • Strong written and verbal communication skills, including the ability to explain complex and technical concepts in a clear and concise manner.
  • Strong attention to detail and results driven.
  • Able to build strong relationships across the business and with external suppliers and leverage these to meet business demands.
  • Demonstrate that you are a collaborative proactive team player.
  • Self-motivated and agile individual who thrives in a fast paced environment.
  • Hands-on display and social experience highly desirable.
  • Has a passion for the latest digital media trends and best practices.
  • Solid understanding of attribution.
  • Google ads certifications in display desirable
  • Understanding of digital ad platforms, DSPs, Facebook, Pinterest, and Google Analytics desirable
  • Commercial mindset with an understanding of measurement frameworks.
  • Ability to analyse performance of display and social campaigns and make recommendations for their optimisation.
  • Needs to be able to grasp the wider strategic vision to optimise delivery of their part of the overall plan.

Career progression

What's in it for me?

As part of a great team, you’ll be valued for who you are.We’re committed to making B&Q more diverse and representative of the communities we serve, where everyone can feel they belong and have equal opportunities. You will have access to a range of networks that represent our colleagues and allies and help us to continue to put diversity and inclusion at the heart of our business.

We also recognise that wellness means different things to different people, and we want to help colleagues be at their best and feel well by offering a range of benefits to help you. As well as a competitive salary, our benefits package includes an award-winning pension scheme, bonus, ShareSave options, 6.6 weeks holiday, payroll giving, an Employee Assistance Programme, shopping discounts, colleague wellbeing benefits and lots more!

So we can support you during the application or interview process, please contact recruitment@b-and-q.co.uk for any recruitment adjustments.

We want to ensure that all employees, future employees and applicants to all Kingfisher companies are treated equally regardless of age, gender, marital or civil partnership status, colour, ethnic or national origin, culture, religious belief, philosophical belief, political opinion, disability, gender identity, gender expression or sexual orientation. 

If you require any additional support or adjustments to help you make an application, please contact us at recruitment@b-and-q.co.uk

Rewards &
benefits

Training &
development

Learn & Develop at B&Q

When you join B&Q, we want you to be all you can be. From the minute you walk through our doors to the exciting moment you make that next career move, we're here to help you make the most of every opportunity. Thanks to our friendly learning system, Mylo, we make sure you always have the support you need to take on every challenge and fit your learning around your life. Here, we know that the best way to grow is together. 

Flexible learning with Mylo

Mylo is your every day, on the go learning and development partner. Helping you build the knowledge you need now and in the future. With Mylo, you can access training and content, anywhere, anytime and on any device. You can even influence the type of training on offer by rating and recommending content, and letting us know what we can do to improve. Award-winning and featuring over 150 different learning activities - like short videos, articles, workshops and webinars - think of Mylo as your 24/7 training pal, designed to help you make the most of your B&Q career journey.

Developing in role

Learning never stops at B&Q. Whether you've been in your role for one day or five years, there's always something to be curious about. It's why we're always creating learning opportunities and experiences that'll give you the chance to develop your skills. Like our First Line Manager programme: a course that helps our newest line managers build their confidence and management skills. Or our Leadership Development programme that challenges our more experienced leaders to reflect on and adapt their approach for our ever-evolving ways of working.

Building expertise and know-how

We believe anyone can learn the technical skills to do their job with excellence. It's all about attitude and behaviour here. So, if you're passionate about customer service and design, we'll teach you how to create beautiful kitchens. If you're someone who loves being outdoors, we'll help you learn about our garden ranges. And, if you're someone who just loves what we do but doesn't know where to start, we'll help you find the perfect role for you to grow into. 

Accelerated Development Talent Programmes

Whatever goal you're working to at B&Q, we want to help you get there. We do this by designing a number of programmes which help you to practice your skills and learn new ones, gain valuable experiences, learn from others and jump on opportunities that are right for you. From leaders taking their first steps into management to those simply looking for a new challenge, we're there to make sure you achieve your ambitions.

Induction

At B&Q, we want every new colleague to understand our values, our customers, and how we work together to achieve our purpose. That’s why we’ve designed an induction programme that’ll give you real insight into our business, our culture and help you feel included from day one. For your first few weeks on the job you’ll work with your team and line manager, mixing online learning with practical tasks, to grow your knowledge a little every day.

 

A day in the life

Take a tour
around our
office

Our Store Support Office sits within B&Q House and supports our colleagues and stores right across the UK and Ireland. In our bespoke, modern and eco-friendly building just north of Southampton, you’ll find a friendly team of talented people in a huge range of roles.

Explore our
store support office

Facilities

In B&Q house, you’ll enjoy an onsite gym, a subsidised Costa, a canteen and restaurant, prayer room, plus open plan and cosy work spaces, an outdoor picnic area, and bike sheds for those who cycle in.

Sustainability

B&Q House has a biomass boiler, solar panels and a rainwater harvesting system. Our building also makes use of upcycled and recycled furniture and fittings, and features natural ventilation, heat retention and CO2 management, all via our very own weather station on the roof.

Why
choose us?

Why Digital & Technology at B&Q?

We're much more than just our stores these days, which is why our Digital & Technology teams are so important. Using technology to create seamless customer experiences for millions, they're helping us change for the future.

Why B&Q

Ready to apply?

Step 1:

Apply via bandqcareers.com

Step 2:

We'll contact you for a phone interview

Step 3:

We’ll carry out a face to face or online interview (and we may request a 2nd interview if the role you're applying for is more complex).

Step 4:

We’ll contact you with feedback, and maybe even a job offer.

Check out our FAQs for more information about interviewing at B&Q.

Performance Display and Social Specialist

  • Eastleigh, Hampshire
  • Open to Job Share, Full Time or Part Time - Permanent
  • Up to £35,000 per year